Call for papers/Topics

Full Articles/ Reviews/ Shorts Papers/ Abstracts are welcomed in the following research fields:

I. Strategic Marketing & Management

  • Marketing Strategy in a Dynamic Environment:
    • Agile Marketing and adaptability in rapidly changing markets.
    • Developing resilient marketing strategies for economic uncertainty and global crises.
    • Strategic marketing for new product/service development and innovation.
    • Market segmentation, targeting, and positioning in diverse markets.
    • Competitive strategy and market entry strategies.
  • Brand Management & Branding in the Digital Age:
    • Building strong brands in a fragmented media landscape.
    • Brand storytelling and narrative marketing.
    • Brand equity, brand loyalty, and brand extension strategies.
    • Employer branding and talent attraction.
    • Personal branding for professionals and leaders.
  • International & Global Marketing:
    • Marketing in emerging markets and developing economies.
    • Cross-cultural consumer behavior and communication.
    • Global branding and standardization vs. adaptation strategies.
    • Export marketing and international market entry modes.
    • Geopolitical impacts on international business and marketing.
  • Sales & Channel Management:
    • Strategic sales force management and sales enablement.
    • Omnichannel strategies and seamless customer experiences.
    • Channel conflict resolution and collaboration.
    • Sales technology (CRM, sales automation) and its impact.

II. Digital Marketing & Technology

  • Artificial Intelligence (AI) & Machine Learning (ML) in Marketing:
    • AI for customer segmentation, personalization, and predictive analytics.
    • Generative AI for content creation, copywriting, and campaign development.
    • AI-powered chatbots, virtual assistants, and customer service automation.
    • Ethical implications of AI in marketing (bias, privacy, transparency).
  • Data-Driven Marketing & Marketing Analytics:
    • Big Data in marketing: collection, analysis, and actionable insights.
    • Marketing attribution models and ROI measurement.
    • Customer journey mapping and experience optimization through data.
    • Data privacy (GDPR, CCPA, etc.) and its impact on marketing strategies.
  • Social Media Marketing & Influencer Marketing:
    • Strategies for building community and engagement on social platforms.
    • Leveraging user-generated content and viral marketing.
    • Measuring ROI of social media campaigns.
    • Ethics of influencer marketing and disclosure.
  • Content Marketing & SEO:
    • Developing effective content strategies for various platforms and audiences.
    • SEO best practices for organic visibility and search engine algorithms.
    • Content personalization and dynamic content delivery.
  • Mobile Marketing & Emerging Technologies:
    • Mobile-first strategies, app marketing, and location-based services.
    • Marketing with AR/VR/Metaverse technologies.
    • Wearable technology and IoT in marketing.
    • Voice search and audio marketing.
  • E-commerce & Digital Commerce:
    • Optimizing online sales funnels and conversion rates.
    • Subscription models and recurring revenue strategies.
    • Marketplaces and platform strategies.
    • Cross-border e-commerce challenges and opportunities.

III. Consumer Behavior & Psychology

  • Consumer Decision-Making in the Digital Age:
    • The impact of online reviews, social proof, and digital word-of-mouth.
    • Cognitive biases and heuristics in online purchasing.
    • Attention economy and consumer engagement strategies.
  • Psychology of Persuasion & Influence:
    • Neuromarketing and understanding consumer responses.
    • Behavioral economics in marketing.
    • Emotional branding and connection.
  • Segmentation & Psychographics:
    • Understanding diverse consumer segments (e.g., Gen Z, Gen Alpha, older demographics).
    • Cultural influences on consumption patterns.
    • Ethical considerations in consumer profiling.

IV. Business Ethics, Sustainability & Social Responsibility

  • Sustainable Marketing & Green Business:
    • Marketing sustainable products and services effectively.
    • Communicating corporate social responsibility (CSR) and environmental, social, and governance (ESG) initiatives.
    • Greenwashing vs. authentic sustainability efforts.
    • Circular economy business models and marketing.
  • Ethical Marketing & Consumer Protection:
    • Addressing deceptive advertising, dark patterns, and manipulative marketing practices.
    • Data privacy and consumer consent.
    • Marketing to vulnerable populations.
  • Corporate Social Responsibility (CSR) & Stakeholder Engagement:
    • Integrating social and environmental goals into core business strategy.
    • Measuring and reporting on CSR impact.
    • Stakeholder theory and engagement beyond shareholders.
  • Diversity, Equity, and Inclusion (DEI) in Business & Marketing:
    • Inclusive marketing campaigns and representation.
    • Diversity in leadership and workforce.
    • Addressing systemic biases in business practices.

V. Organizational Management & Strategy

  • Leadership & Organizational Behavior:
    • Leading in a hybrid work environment.
    • Developing agile and resilient organizations.
    • Employee engagement, motivation, and well-being.
    • Change management and organizational transformation.
  • Human Resource Management (HRM):
    • Talent acquisition and retention in competitive markets.
    • Performance management and employee development.
    • The future of work: automation, gig economy, lifelong learning.
    • HR analytics and data-driven HR.
  • Innovation & Entrepreneurship:
    • Fostering a culture of innovation within organizations.
    • Lean startup methodologies and agile development.
    • Funding strategies for startups and scale-ups.
    • Social entrepreneurship and impact investing.
  • Supply Chain Management & Logistics:
    • Building resilient and sustainable supply chains.
    • Digitalization of supply chains (blockchain, IoT).
    • Global logistics and risk management.
  • Financial Management & Economics:
    • Corporate finance strategies and investment decisions.
    • Financial technology (FinTech) and its impact on business.
    • Economic forecasting and market analysis.
    • Risk management and corporate governance.
  • Project Management & Operations:
    • Agile project management methodologies.
    • Process optimization and efficiency improvements.
    • Quality management and continuous improvement.

VI. Emerging Trends & Interdisciplinary Approaches

  • The Metaverse and Web3 in Business:
    • New business models and opportunities in virtual worlds.
    • NFTs, decentralized autonomous organizations (DAOs), and blockchain applications.
    • Marketing and consumer behavior in immersive digital environments.
  • Future of Retail & E-commerce:
    • Experiential retail and phygital strategies.
    • Personalized shopping experiences and AI-powered recommendations.
    • Supply chain innovations for last-mile delivery.
  • Cross-Sectoral Applications:
    • Marketing and business strategies in healthcare, education, non-profits, tourism, sports, and entertainment.
    • Public sector marketing and social marketing.