Call for papers/Topics

Full Articles/ Reviews/ Shorts Papers/ Abstracts are welcomed in the following research fields:

I. Marketing Studies

  • Digital Marketing & Technology:

    • AI in Marketing (personalization, content creation, predictive analytics, chatbots, AI agents)
    • Generative AI for content production and marketing analytics
    • Short-form video content (TikTok, Instagram Reels, YouTube Shorts)
    • Social Media Marketing & Social Commerce
    • Influencer Marketing
    • Omnichannel Marketing & Seamless Customer Journeys
    • SEO and Voice Search Optimization
    • Mobile Marketing
    • Programmatic Advertising
    • Augmented Reality (AR) and Virtual Reality (VR) in customer experience
    • Marketing Automation
    • Web3 and the Metaverse in Marketing
    • Data Privacy and Ethical AI in Marketing
    • Cookieless future and alternative tracking methods

  • Consumer Behavior & Insights:

    • Consumer Psychology & Decision Making
    • Market Research Techniques (surveys, focus groups, data analytics)
    • User-Generated Content (UGC) and its impact on brand narratives
    • Enhancing Personalization at Scale
    • Customer Experience (CX) Design and Optimization
    • Customer Relationship Management (CRM)
    • Brand Loyalty and VIP Experiences
    • Analyzing Unstructured Data (images, videos, social media posts) for consumer insights

  • Brand Management & Strategy:

    • Brand Positioning, Identity, and Equity
    • Storytelling in Branding
    • Integrated Marketing Communications (IMC)
    • Marketing Strategy and Planning (market segmentation, target market selection, marketing mix)
    • Brand Humanization and Purpose-Driven Engagement
    • Building a Strong Brand Image
    • Ethical Marketing Practices

  • Marketing Analytics & Performance:

    • Key Performance Indicators (KPIs) and ROI Measurement
    • Data Collection and Analysis (Google Analytics, customer segmentation)
    • Marketing Attribution Models
    • Dashboards and Reporting Tools
    • Predictive Analytics for Marketing Campaigns
    • Measuring Effectiveness of Digital Campaigns

II. Business & Management Studies

  • Strategic Management & Leadership:

    • Leadership Development and Management Strategies
    • Organizational Growth and Change Management
    • Agile Management Practices & Methodologies (OKRs, Scrum)
    • Digital Transformation Strategies
    • Innovation Management (developing, implementing, and marketing innovations)
    • Strategic Planning in an Uncertain World
    • Mergers & Acquisitions (M&A) Integration
    • Business Architecture and Innovation
    • Risk Management and Compliance in a Digital Age

  • Human Resources & Organizational Behavior:

    • Future of Work (remote, hybrid models)
    • Employee Well-being and Mental Health
    • Talent Management and Retention of High-Performance Professionals
    • Diversity, Equity, and Inclusion (DEI) in the Workplace
    • Employee Experience
    • Organizational Culture and Engagement
    • The Evolving Role of Managers (AI's impact, judgment skills)
    • Addressing Employee Burnout

  • Operations & Technology Management:

    • Digital Transformation and its impact on operations
    • AI Integration in Business Processes (automation, streamlining operations)
    • Intelligent Document Processing (IDP)
    • Supply Chain Management and Resilience
    • Cybersecurity and Data Privacy
    • Platform Engineering
    • AI Trust, Risk, and Security Management (AI TRiSM)
    • Continuous Threat Exposure Management (CTEM)
    • Industry Cloud Platforms (ICPs)
    • Intelligent Applications
    • Democratized Generative AI
    • Augmented Connected Workforce
    • Machine Customers

  • Finance & Economics:

    • Financial Planning and Investment Insights
    • Funding Strategies (crowdfunding, peer-to-peer lending)
    • Economic Pressures and Cost Reduction Strategies
    • Green Finance and Sustainable Investments
    • Data-Driven Financial Decision Making

  • Sustainability & Corporate Social Responsibility (CSR):

    • Sustainable Business Practices & Ethical Sourcing
    • Environmental, Social, and Governance (ESG) Integration in Strategy
    • Circular Economy Models
    • Green Innovations and Technologies
    • Measuring and Reporting on Sustainability Impact
    • Corporate Responsibility and Transparency

  • Entrepreneurship & Innovation:

    • Startup Ecosystems and Venture Capital
    • Business Model Innovation
    • Fostering a Culture of Innovation
    • Turning Ideas into Value
    • Scaling Innovation
    • Social Entrepreneurship

III. Cross-Disciplinary & Emerging Topics:

  • The Nexus of AI and Human Capabilities: How AI augments human performance and decision-making.
  • Data as a New Creative Bottleneck: The challenge of leveraging vast amounts of data for effective marketing and business strategies.
  • The Disappearance of the Marketing Funnel: Adapting to shorter, more direct paths to purchase.
  • The "Average" Aesthetic: The rise of user-generated and amateur-style content in marketing.
  • Hyper-Personalization and the Individual Consumer: The extreme focus on tailoring experiences to individual preferences.
  • Ethical Considerations in AI and Data Usage: Responsible deployment of advanced technologies.
  • The Future of Work and its implications for management: Adapting to new organizational structures and employee expectations.
  • Building Resilient Businesses in an Uncertain Global Climate.