Call for papers

Full Articles/ Reviews/ Shorts Papers/ Abstracts are welcomed in the following research fields:

Marketing:

  • Digital and Social Media Marketing: Strategies, analytics, impact on consumer behavior.
  • Marketing in the Digital World: E-commerce, online purchase trends, digital trade.
  • Digital Marketing and Artificial Intelligence: AI applications in marketing, automation.
  • Big Data and Marketing Analytics: Consumer insights, predictive analytics, data-driven marketing.
  • Customer Relationship Management (CRM): Strategies, technology, customer loyalty.
  • Branding: Brand equity, brand management in the digital age, building brands in specific industries (e.g., music).
  • Integrated Marketing Communication: Multi-channel marketing, consistency in messaging.
  • Consumer Behavior: Understanding consumer decision-making processes, online behavior, impact of culture.
  • Marketing Research and Strategy: Market segmentation, targeting, positioning, research methodologies.
  • International Marketing: Global marketing strategies, cross-cultural considerations.
  • Marketing Ethics: Ethical considerations in advertising, data privacy, social responsibility.
  • Sports Marketing: Strategies and trends in the sports industry.
  • Telemarketing: Effectiveness and ethical considerations.
  • Social Media Marketing: Platform-specific strategies, influencer marketing.
  • Marketing Analytics: Measuring marketing performance, ROI analysis.
  • Advertising Management: Traditional and digital advertising strategies.
  • Product Management: Product development, lifecycle management, marketing of new products.
  • Entrepreneurial Marketing: Marketing strategies for startups and small businesses.
  • Co-creation of Value: Engaging consumers in the creation process using digital technologies.

Economics:

  • Macroeconomics: Inflation, unemployment, economic growth, monetary policy, fiscal policy, economic stimulus approaches.
  • Microeconomics: Consumer behavior, market structures, supply and demand, pricing strategies.
  • Econometrics: Statistical modeling, data analysis techniques, forecasting.
  • Development Economics: Economic policy in developing nations, sustainable development.
  • International Economics: Trade theory and policy, exchange rates, foreign direct investment, globalization.
  • Financial Economics: Asset pricing, risk management, corporate finance.
  • Public Economics: Taxation, public spending, welfare economics.
  • Behavioral Economics: Psychological influences on economic decision-making.
  • Economic Growth Theories: Factors driving long-term growth.
  • Monetary Policy: Central bank actions and their impact.
  • Fiscal Policy: Government spending and taxation effects.
  • Global Economic Trends: International trade, market fluctuations.
  • Economic Impact of Migration and Demographics.
  • The Future of Money: Digital currencies, blockchain technology.
  • Fiscal Policy and Public Debt Sustainability.
  • Labor Market Trends and Wage Dynamics.
  • Gender Economics.
  • The Effect of Tax Systems on Income Distribution.
  • Regional Economic Development and Convergence.
  • Global Trade Shifts and Protectionism.
  • Economic Growth in Aging Societies.
  • Public Investments and Sustainable Growth.
  • Sustainable Development in Times of Crises.
  • History of Economic Thought.
  • New Developments in the Economics of Education.
  • Applied Econometrics.

Management Studies:

  • Human Resource Management: Talent acquisition, employee training, compensation, employee relations, strategic HRM.
  • Strategic Management: Strategic planning, competitive advantage, organizational performance.
  • Operations Management: Supply chain management, logistics, quality management.
  • Financial Management: Corporate finance, investment analysis, risk management.
  • Organizational Behavior: Leadership, motivation, teamwork, organizational culture, workplace diversity.
  • Change Management: Managing organizational transitions and transformations.
  • Innovation Management: Fostering innovation, managing technological change.
  • Project Management: Planning, execution, and control of projects.
  • Risk Management: Identifying, assessing, and mitigating risks.
  • Public Sector Management: Governance, policy-making, public administration.
  • Entrepreneurship: Business creation, innovation, small business management, family businesses, social entrepreneurship.
  • Leadership: Different leadership styles, effectiveness, leadership development.
  • Knowledge Management: Capturing, sharing, and utilizing organizational knowledge.
  • Business Ethics: Ethical decision-making in organizations, corporate social responsibility.
  • Information Management: Managing information systems and technology.
  • Supply Chain Management: Logistics, procurement, distribution.
  • Multinational Financial Management: Financial issues in global businesses.
  • Technology and Innovation in Business: Impact of technology on business models and operations.
  • Digital Transformation: Integrating digital technologies across all business areas.
  • Business Analytics: Using data to inform business decisions.
  • E-Business: Online business models, e-commerce strategies.
  • Business Communication: Effective communication within and outside the organization.
  • Business Law and Regulations: Legal aspects of business operations.